Successful companies have understood: Success in the software and IT industry heavily depends on product management. The product manager is responsible for the business success of his product during its entire lifetime. He evaluates markets, positions ideas, defines and communicates a vision and leads teams with different expertise. He synchronizes the often conflicting needs of customers, markets, sales, development, service and quality management. His guiding principle and overarching mission is sustainable business success and customer value.

This seminar introduces and helps to shape the competencies and role of product manager. It has evolved from the introduction of product management in various companies world-wide. It summarizes key aspects and learning effects, and shows how the role is implemented in daily operations. Participants will become familiar with theory and practice and with the methods of modern product management. With examples and practical exercises they learn to select and use best techniques, processes and strategies for their own environment. Participants' own examples and questions will be discussed.

Content and Agenda

  • Principles of software product management
  • Strategy
  • Concept
  • Development
  • Market entry
  • Service and evolution
  • The successful product manager
  • Agile product management
  • Practical guidance, e.g. business models, strategy and roadmap, interfaces with software architects, platform/reuse and technical debt
  • Organization of product management
  • Optimizing product management in your own company

Customer Reference

"Thank you very much for sharing your precious experience with this training program."

- Zerong Yu, Robert Bosch Japan

"High practical orientation, concrete personalized action list throughout the entire seminar."

- T. Strauch, Siemens

Inhouse Formats

Do you want to adapt this training to your own examples and challenges? Looking for a workout that delivers practical exercises adjusted to your environment? Then, we suggest that you have this training conducted in-house, where you can decide on focus, speed and the training schedule. We also offer dedicated crash courses for employees and management. 

Target Audience

This training targets professionals and executives in engineering and IT, requirements engineers, product managers, marketing and sales personnel, program managers, project managers, buyers, system and software engineers, analysts, consultants, quality managers from companies of all industries and sizes.

About our Trainers

Prof. Dr. Christof Ebert is managing director at Vector Consulting Services. He supports clients around the world to improve product strategy and product development and to manage organizational changes. Before he had been working for ten years in global senior management positions. A trusted advisor for companies around the world and a member of several of industry boards, he is a professor at the University of Stuttgart and at Sorbonne in Paris. He authored several books including the most recent “Global Software and IT” published by Wiley. For many years he has been serving on the editorial Board of the prestigious "IEEE Software" journal. Twitter: @ChristofEbert.


Dr. Ulrich Bodenhausen is a manager at Vector Consulting Services. Previously he worked as a line manager for a multinational group. He supports companies worldwide to improve their product management, development processes and change management. He works across industries in the field of engineering methods, product management, agile development techniques and scaled agile, requirements engineering, and to improve efficiency.


Admission price includes full documentation on paper and as PDF and also our Wiley book on Global Software and IT with lots of best practices, project experiences and state of the art technology. Naturally all participants benefit from our rich coffee breaks and a quality lunch in our spectacular Vector restaurant. Each participant will receive a qualifying certificate for this intensive training.

Ask for our reductions as of 3 participants of the same company.