Successful companies have understood: Success in the software and IT industry heavily depends on product management. The product manager is responsible for the business success of his product during its entire lifetime. He evaluates markets, positions ideas, defines and communicates a vision and leads teams with different expertise. He synchronizes the often conflicting needs of customers, markets, sales, development, service and quality management. His guiding principle and overarching mission is sustainable business success and customer value.
This seminar introduces and helps to shape the competencies and role of product manager. It has evolved from the introduction of product management in various companies world-wide. It summarizes key aspects and learning effects, and shows how the role is implemented in daily operations. Participants will become familiar with theory and practice and with the methods of modern product management. With examples and practical exercises they learn to select and use best techniques, processes and strategies for their own environment. Participants' own examples and questions will be discussed.
"Many thanks for the good support in product management."
-Dirk Bracklow, Lufthansa
"High practical orientation, concrete personalized action list throughout the entire seminar."
- T. Strauch, Siemens
Content and Agenda
Principles of software product management
Service and evolution
The successful product manager
Agile product management
Practical guidance, e.g. business models, strategy and roadmap, interfaces with software architects, platform/reuse and technical debt
Organization of product management
Optimizing product management in your own company
1000 € plus VAT (2 days)
Admission price includes full documentation on paper and as PDF and also our Wiley book on Global Software and IT with lots of best practices, project experiences and state of the art technology. Naturally, all participants benefit from our rich coffee breaks and a quality lunch in our spectacular Vector restaurant. Each participant will receive a qualifying Vector certificate for this intensive training.
Get a 10% discount (can be combined):
for open online training until March 2021
if you register more than 2 participants of your company
if you book at least 60 days in advance
Full-time students receive a (non-combinable) discount of 70% (on presentation of a valid student card).
Do you want to adapt this training to your own examples and challenges? Looking for a workout that delivers practical exercises adjusted to your environment? Then, we suggest that you have this training conducted in-house, where you can decide on focus, speed and the training schedule. We also offer dedicated crash courses for employees and management.
Language: German or English.
On request, we offer our inhouse trainings in Chinese, French, Korean and Turkish.
This training targets professionals and executives in engineering and IT, requirements engineers, product managers, marketing and sales personnel, program managers, project managers, buyers, system and software engineers, analysts, consultants, quality managers from companies of all industries and sizes.
About our Trainers
Prof. Dr. Christof Ebert is Managing Director of Vector Consulting Services GmbH. He supports companies worldwide in improving their product development and product strategy as well as in change management. He sits on various supervisory boards, is a professor at the University of Stuttgart and the Sorbonne in Paris, and the author of several renowned books. Twitter: @ChristofEbert.
Dr. Ulrich Bodenhausen is a manager at Vector Consulting Services. Previously he worked as a line manager for a multinational group. He supports companies worldwide to improve their product management, development processes and change management. He works across industries in the field of engineering methods, product management, agile development techniques and scaled agile, requirements engineering, and to improve efficiency.