Description

Design Thinking is an innovation model that iteratively develops needs and solutions with various interest groups. The aim is to understand the need from different perspectives and to develop ideas, evaluate them and develop new ideas that convince the user.

The mandatory results-oriented prototypical approach avoids thinking traps that arise from complacency. As in classical prototyping, it is possible to start from scratch at any time. Different methods such as benchmarking, persona, focus groups or Pecha Kucha are used in situ.

In our training you will get to know the approach of Design Thinking; starting with the understanding of the question via the generation of ideas up to the final implementation of the final solution. You will learn best practices and receive tips on how Design Thinking can be successfully implemented and improved. The training is aimed at developers and product managers.

Content and Agenda

  • Overview, terms and industrial benchmarks
  • Design thinking in conventional and agile development
  • Excursus on creativity techniques such as the Osborn Checklist
  • Questions arising from the participants’ practical experience and the opportunity to exchange experiences

Customer Reference

"Thank you very much for sharing your precious experience with this training program."

- Zerong Yu, Robert Bosch Japan

"High practical orientation, concrete personalized action list throughout the entire seminar."

- T. Strauch, Siemens

Inhouse Formats

Do you want to adapt this training to your own examples and challenges? Looking for a workout that delivers practical exercises adjusted to your environment? Then, we suggest that you have this training conducted in-house, where you can decide on focus, speed and the training schedule. We also offer dedicated crash courses for employees and management.

Target Audience

This training targets professionals and executives in engineering and IT, requirements engineers, product managers, marketing and sales personnel, program managers, project managers, buyers, system and software engineers, analysts, consultants, quality managers from companies of all industries and sizes.

About our Trainers

Kai Rüdele is a consultant at Vector Consulting Services. As a consultant, trainer and IREB Certified Professional for Requirements Engineering he supports companies worldwide in improving their development processes and change management.

Prof. Dr. Christof Ebert is Managing Director of Vector Consulting Services GmbH. He supports companies worldwide in improving their product development and product strategy as well as in change management. He sits on various supervisory boards, is a professor at the University of Stuttgart and the Sorbonne in Paris, and the author of several renowned books. Twitter: @ChristofEbert.

Price

Admission price includes full documentation on paper and as PDF and also our Wiley book on Global Software and IT with lots of best practices, project experiences and state of the art technology. Naturally, all participants benefit from our rich coffee breaks and a quality lunch in our spectacular Vector restaurant. Each participant will receive a qualifying certificate for this intensive training.

Ask for our reductions as of 3 participants of the same company.