Product Management

Successful companies have understood: Success in the software and IT industry heavily depends on product management. The product manager is responsible for the business success of his product during its entire lifetime. He evaluates markets, positions ideas, defines and communicates a vision and leads teams with different expertise. He synchronizes the often conflicting needs of customers, markets, sales, development, service and quality management. His guiding principle and overarching mission is sustainable business success and customer value.

This seminar introduces and helps to shape the competencies and role of product manager. It has evolved from the introduction of product management in various companies world-wide. It summarizes key aspects and learning effects, and shows how the role is implemented in daily operations. Participants will become familiar with theory and practice and with the methods of modern product management. With examples and practical exercises they learn to select and use best techniques, processes and strategies for their own environment. Participants' own examples and questions will be discussed.

 

Audience

This training addresses executives in IT and software business and product areas, managing directors of software vendors, product managers, sales and marketing managers in IT and software sectors, project and program managers, procurement specialists and clients, who want to gain insight into successful business practices, and IT consultants. The seminar addresses both newcomers in product management as well as experienced experts.

 

Trainer

Your trainer will be Dr. Christof Ebert, managing director and partner at Vector Consulting Services. Christof is a widely recognized model expert and known for his tutorials, improvement projects and several books.

Logistics

We offer this training according to agreement as Inhouse training. Therefore we can together arrange contents, priorities, location, speed and time as you need.

• Language: German or English
• Duration: 2 days
• Price: On request
• Dates and agenda: As needed
• Please contact us for further information ´

Do you want this training tailored directly to your own examples and challenges? Are you looking for a workshop with practical exercises adjusted to your environment? Then, we suggest this in-house training, where you can adjust focus, speed and schedules to your needs. We also offer dedicated crash courses for employees and management, where the essential elements of product management are highlighted.